PAH (Pulmonary Arterial Hypertension) is a fatal rare disease that causes patients to feel short of breath, even when walking. To optimize treatment, the patient's condition is monitored regularly through the ʻ6-minute walk test’ which is suffocating and reminds patients of their desperate aloneness. That’s why some patients even refuse to take the test, the 6 minutes. We sought a way to empower the patients’ 6 minutes, while raising social awareness of the disease.

Use the power of music to bring solitude patients back again to togetherness in life. The '6 Minutes Together' is an original music playlist on Spotify designed together with a PAH specialist which consists of exact 6-minute long songs, to turn their 6 minutes of aloneness into their 6 minutes of togetherness. 40 songs with lyrics inspiring patients were selected out of a vast list around the world. Beats Per Minutes of each song was approved by a PAH specialist to comply with patients’ walking speed practically. The specialist also provided a 6-minute audio of medical tips.
The highlight of the playlist was an original song directly written for PAH patients by one of Japan’s most popular artists, Yo Hitoto.

The project has been expanding from a playlist on Spotify to a variety of activities while reminding patients that they are not alone.

Credits

• Shunsuke Kakinami (McCann Health Japan): Executive Creative Director

• Mai Kaneda (McCann Health Japan): Creative Director, Experience Designer, Copywriter

• Akira Takahashi (McCann Health Japan): Art Director

• Daisuke Ishiguro (McCann Health Japan): Agency Producer

• Mariko Oshima (McCann Health Japan): Account Executive

• Shiori Miura (McCann Health Japan): Strategic Planner, PR Planner

• Kenta Yoshida (McCann Health Japan): Strategic Planner

• Akiko Takahashi (McCann Health Japan): Digital Producer

• Toshiaki Tachimura (McCann Health Japan): Senior Account Manager

• Chiaki Kobayashi (McCann Health Japan): Translator

• Matt Eastwood (McCann Health NY): Global Chief Creative Officer

• Rie Ota (UM): Media Planner

• Ryo Ichikawa (Koe Inc.): Music Video Director

• Gentaro Kakesu (DANCE NOT ACT): Producer

• Akira Tsuyama (DANCE NOT ACT): Production Manager

• Akihiro Someya: Gaffer

• Hirokazu Niwa (maroonbrand): Hair & Make

• Saori Iguchi: Stylist

• Shinsaku Kamimura: Offline Editor

• Riku Kiyozuka (McRay): Online Editor

• Kouko Takahashi: Casting

• Megumi Goro: Illustrator

• Ryosuke Shinohara: Editor (Case Film)

• Saki Iwamoto (Material): PR Planner

• Sakiko Oya (Material): PR Planner

• Tatsuro Mashiko (YOSHIMOTO MUSIC PUBLISHING): Composer

• Yo Tomi (karinto planet): Music Arranger

• Yo Hitoto (dajia): Artist, Singer