The average life span of dogs is about 14 years. Their clock runs 6 times faster than human’s clock. Their 1 day is equal to our 6 days.

Simparica of Zoetis, the largest animal health company, is the fastest flea ticks repellent drug for dogs in the market. It quickly starts removing fleas within 3 hours, ticks within 8 hours. To increase its market share, Simparica needed to build the empathy for its fastest removal function among vets and dog owners, as one beyond just a function.

The ʻYour Clock’ film captures a life of a dog whose clock passes 6 times faster than ours. Also the walking scenes of the dog and its owner describes their distance gradually getting away from each other, which implies the different speed of their clock. The film lets us realize one second of a dog is equal to 6 seconds of ours, also making us aware that choosing the fastest flea-ticks repellent function of Simparica is cherishing precious one second of our beloved dogs.

Credits

• Shunsuke Kakinami (McCann Health Japan/FOUR FEET): Executive Creative Director, Creative Director

• Megumi Robbins Saito (McCann Health Japan): Art Director

• Hideki Namiki (McCann Health Japan): Creative Planner

• Miki Takusagawa (McCann Health Japan): Agency Producer

• Mayuko Horii (McCann Health Japan): Strategic Planner

• Ryo Mamiya (McCann Health Japan): Account Director

• Toru Tanaka (McCann Health Japan): Associate Business Director

• Kazuki Tanaka (PINSPOT): Graphic Director, Producer

• Yasuhiro Yamanaka (TYO drive): Producer

• Miyu Namioka (TYO drive): Production Manager

• Narumi Muranaka (TYO drive): Director, CM Planner

• Kaho Nakamura (TYO drive): Director Assistant

• Takahiro Matsunaga: Cinematographer

• Yoshihiro Tanaka: Gaffer

• Chikako Suzuki: Film Art

• Kyoko Toyonaka: Stylist

• Mariko Chiba: Hair and Make up

• Tomohiko Kaminojo: Online Editor

• Tomokazu Iitani: Offline Editor

• Mizuki Horiuchi: Casting

• Yusuke Kasagi: Sound Designer

• Yoshikazu Kurashina: Coordinator

• Yuhi Mitsumori: Dog Trainer