A COMPREHENSIVE CREATIVE BOUTIQUE TO CONTRIBUTE TO THE HEALTH OF PEOPLE AND SOCIETY.
A COMPREHENSIVE CREATIVE BOUTIQUE TO CONTRIBUTE TO THE HEALTH OF PEOPLE AND SOCIETY.

Willbum was an open photo platform on Google+ that recognized objects in your photos using visual recognition technology, which was the latest tech in 2014, and suggested your future actions- where to go and what to take next.

It predicts your interests and emotions left inside the photo, and associates them with other users' photos with similar information posted on Google+. By also introducing the location where the associated photo was taken from Google Maps, it suggested a place where you can get the same emotion as when you took the photo.

Now, photographs don’t only reflect your past. It also tells your future.

Credits
  • Shunsuke Kakinami (Beacon/Leo Burnett Tokyo): Creative Director

  • Mai Kaneda (Beacon/Leo Burnett Tokyo): Copywriter, Account Planner

  • Hideya Kuramoto (Beacon/Leo Burnett Tokyo): Art Director

  • Tomonori Oki (Beacon/Leo Burnett Tokyo): Technical Director

  • Tsubasa Tsukano (Beacon/Leo Burnett Tokyo): Designer

  • Haruyasu Takahira (fabriq): Promotion Producer

  • Kyoko Mitsui (Beacon/Leo Burnett Tokyo): Account Director

  • Hajime Sasaki (MountPosition): Technical Director

  • Yuya Nishioka (MountPosition): System Engineer

  • Shunsuke Shino (MountPosition): Programmer

  • Minoru Sako (minsak): Developer

  • Atsushi Shimomura (SOSA): Sound Designer

  • Shunsuke Doi (amana): Film Producer

  • Taewan Kim (amana): Film Production Manager

  • Yo Kuwabara (amana): Film Editor

Client / Brand

  • Nikon / Corporate

Category

  • Social Media

Role

  • Creative Direction, Idea Development