WILLBUM
Willbum was an open photo platform on Google+ that recognized objects in your photos using visual recognition technology, which was the latest tech in 2014, and suggested your future actions- where to go and what to take next.
It predicts your interests and emotions left inside the photo, and associates them with other users' photos with similar information posted on Google+. By also introducing the location where the associated photo was taken from Google Maps, it suggested a place where you can get the same emotion as when you took the photo.
Now, photographs don’t only reflect your past. It also tells your future.


Credits
Shunsuke Kakinami (Beacon/Leo Burnett Tokyo): Creative Director
Mai Kaneda (Beacon/Leo Burnett Tokyo): Copywriter, Account Planner
Hideya Kuramoto (Beacon/Leo Burnett Tokyo): Art Director
Tomonori Oki (Beacon/Leo Burnett Tokyo): Technical Director
Tsubasa Tsukano (Beacon/Leo Burnett Tokyo): Designer
Haruyasu Takahira (fabriq): Promotion Producer
Kyoko Mitsui (Beacon/Leo Burnett Tokyo): Account Director
Hajime Sasaki (MountPosition): Technical Director
Yuya Nishioka (MountPosition): System Engineer
Shunsuke Shino (MountPosition): Programmer
Minoru Sako (minsak): Developer
Atsushi Shimomura (SOSA): Sound Designer
Shunsuke Doi (amana): Film Producer
Taewan Kim (amana): Film Production Manager
Yo Kuwabara (amana): Film Editor
Client / Brand
Nikon / Corporate
Category
Social Media
Role
Creative Direction, Idea Development