In treatments to prevent the recurrence of neuromyelitis optica, patients have so far needed to visit hospitals for infusions regularly. They have spent about 10 hours on their treatments yearly. In that market, Chugai Pharma has introduced its self- subcutaneous injection, enabling patients to save their time by self-injecting at home in just 15 seconds once per four weeks. The disease requires continuous treatments, so the amount of time they can regain in their lives is huge.

The time they can regain is the love they can embrace. ‘Time is Love' is an unbranded film created to have patients be aware of the true value of the self-subcutaneous injection. The film depicts two lives of one patient as parallel worlds - one world where she has no choice but to miss the moment of love by the infusion, and the other where she can embrace to the love by the self- subcutaneous injection.

Celebrating the time of love in life, beyond just a treatment.

Credits

• Shunsuke Kakinami (McCann Health Japan): Executive Creative Director, Creative Director

• Megumi Robbins Saito (McCann Health Japan): Art Director

• Satoshi Ichishima (McCann Health Japan): Copywriter, CM Planner

• Miki Takusagawa (McCann Health Japan): Creative Producer

• Yasuhiro Yamanaka (TYO drive): Producer

• Risa Torii (TYO drive): Production Manager

• Fumio Takanezawa: Director

• Kaori Sakai: Casting

• Hiroki Shioya: Cinematographer

• Kazuhiro Yokobori (KICKS): Gaffer

• Ayako Ono (Jets Project): Production Designer

• Moemi Wakatsuki (CODE): Stylist

• Miyu Shimizu: Hair Make

• Yuji Minami (TREE DigitalStudio): Offline Editor

• Yura Nakamura (TREE DigitalStudio): Online Editor

• Shigetake Ao: Mixer

• Yoko Hata (Aijirushi): Sound Producer