The World Is Your Canvas

The World Is Your Canvas.
Sharpie is a permanent marker pen that uncaps your inner possibility. The moment you pick up a Sharpie, a creative canvas appears in front of you.
In the fall/winter season of 2024, we will be holding an ambient OOH ad, named Sharpie Graffiti Art exhibition, that freely and boldly utilizes the entrance area of Ginza Itoya, a major stationery and art supplies store.
Most importantly, Sharpie celebrates diversity of creativity. So each work introduced by the OOH has not been offered by professional artists, but instead received by cooperations from a variety of not-artist people.
This OOH embodies Sharpie's desire that everyone is able to freely find their each canvas to enjoy bold creativity, unlocking new possibilities.




Credits
Shunsuke Kakinami (FOUR FEET): Creative Director
Megumi Robbins Saito (Freelance): Art Director, Illustrator
Miki Takusagawa (McCann Health Japan): Creative Producer
Hideki Namiki (McCann Health Japan): Creative Planner
Ryo Mamiya (McCann Health Japan): Account Director
Akiko Nishikawa (McCann Health Japan): Account Manager
Toru Tanaka (McCann Health Japan): Associate Business Director
Kazuki Tanaka (PINSPOT): Design Director, Producer
Kei Shimokawa (PINSPOT): Designer
Ryuki Tawara (PINSPOT):Designer
Kyoko Matsuoka (Newell Brands): Client Director
Chieko Hashikata (Newell Brands): Senior Client Director
Client
Newell Brands
Category
OOH
Role
Creative Direction, Idea Development
Year
2024