A COMPREHENSIVE CREATIVE BOUTIQUE TO CONTRIBUTE TO THE HEALTH OF PEOPLE AND SOCIETY.
A COMPREHENSIVE CREATIVE BOUTIQUE TO CONTRIBUTE TO THE HEALTH OF PEOPLE AND SOCIETY.

The World Is Your Canvas

The World Is Your Canvas.
Sharpie is a permanent marker pen that uncaps your inner possibility. The moment you pick up a Sharpie, a creative canvas appears in front of you.

In the fall/winter season of 2024, we will be holding an ambient OOH ad, named Sharpie Graffiti Art exhibition, that freely and boldly utilizes the entrance area of ​​Ginza Itoya, a major stationery and art supplies store.
Most importantly, Sharpie celebrates diversity of creativity. So each work introduced by the OOH has not been offered by professional artists, but instead received by cooperations from a variety of not-artist people.

This OOH embodies Sharpie's desire that everyone is able to freely find their each canvas to enjoy bold creativity, unlocking new possibilities.

Credits
  • Shunsuke Kakinami (FOUR FEET): Creative Director

  • Megumi Robbins Saito (Freelance): Art Director, Illustrator

  • Miki Takusagawa (McCann Health Japan): Creative Producer

  • Hideki Namiki (McCann Health Japan): Creative Planner

  • Ryo Mamiya (McCann Health Japan): Account Director

  • Akiko Nishikawa (McCann Health Japan): Account Manager

  • Toru Tanaka (McCann Health Japan): Associate Business Director

  • Kazuki Tanaka (PINSPOT): Design Director, Producer

  • Kei Shimokawa (PINSPOT): Designer

  • Ryuki Tawara (PINSPOT):Designer

  • Kyoko Matsuoka (Newell Brands): Client Director

  • Chieko Hashikata (Newell Brands): Senior Client Director

Client

  • Newell Brands

Category

  • OOH

Role

  • Creative Direction, Idea Development

Year

  • 2024