RUN NAVI
To turn everyday running into journey with curiosity. An iPhone App designed to promote the joy of the run and stimulate the average runners senses. By setting your “mood of the day” and “the distance you want to run through” within this app, you can dynamically create your own personalized route and sights, synchronously updated on Google Maps and Google Places.
And its sound navigation helps you keep the route, also letting you know when you’ve reached your chosen sight. Furthermore, your unique encounters with sights on running can be also posted and shared with others as you run.
RUN NAVI, turning everyday running into journey with curiosity.



Credits
Shunsuke Kakinami (Beacon/Leo Burnett Tokyo): Creative Director
Takuro Amada (Beacon/Leo Burnett Tokyo): Strategic Planner
Ryutaro Seki (Beacon/Leo Burnett Tokyo): Copywriter
Yusuke Morotomi (Beacon/Leo Burnett Tokyo): Art Director
Masayoshi Kato (Beacon/Leo Burnett Tokyo): Producer
Yongbom Seo (Beacon/Leo Burnett Tokyo): Producer
Yoshihiro Ito (Beacon/Leo Burnett Tokyo): Account Supervisor
Norio Serizawa (Beacon/Leo Burnett Tokyo): Account Director
Ryo Tsukiji (Birdman): Interactive Director
Junya Hoshikawa (Birdman): Art Director, Designer
Yoichi Kanazawa (Birdman): Director (Site/App)
Jun'ichi Arakawa, Yuya Murase (Birdman): Animation (App)
Muneaki Kanda (Futurek): Technical Director
Ken Hirose (Futurek): Production Manager (App)
Tomohiro Ishikuni (Futurek): Engineer
Gyosei Okada (Puzzle): Film Producer
Ryuichi Hasegawa (Puzzle): Film Director, Editor
Takamicih Saito (Puzzle): Production Manager
Ayumi Matsumoto (Puzzle): Production Assistant
Naoki Kasama: Cinematographer
Yuki Ono (Wondrous): Sound Designer
Ken'ichi Ogino: Film Art Director
Suguru Tachikawa: Film Motion Design
Client / Brand
Puma Japan / Running
Category
Smartphone app
Role
Creative Direction, Idea Development
Awards
One Show Interactive, AD STARS, Webby Awards
Year
2013