A COMPREHENSIVE CREATIVE BOUTIQUE TO CONTRIBUTE TO THE HEALTH OF PEOPLE AND SOCIETY.
A COMPREHENSIVE CREATIVE BOUTIQUE TO CONTRIBUTE TO THE HEALTH OF PEOPLE AND SOCIETY.

RUN NAVI

To turn everyday running into journey with curiosity. An iPhone App designed to promote the joy of the run and stimulate the average runners senses. By setting your “mood of the day” and “the distance you want to run through” within this app, you can dynamically create your own personalized route and sights, synchronously updated on Google Maps and Google Places.

And its sound navigation helps you keep the route, also letting you know when you’ve reached your chosen sight. Furthermore, your unique encounters with sights on running can be also posted and shared with others as you run.

RUN NAVI, turning everyday running into journey with curiosity.

Credits
  • Shunsuke Kakinami (Beacon/Leo Burnett Tokyo): Creative Director

  • Takuro Amada (Beacon/Leo Burnett Tokyo): Strategic Planner

  • Ryutaro Seki (Beacon/Leo Burnett Tokyo): Copywriter

  • Yusuke Morotomi (Beacon/Leo Burnett Tokyo): Art Director

  • Masayoshi Kato (Beacon/Leo Burnett Tokyo): Producer

  • Yongbom Seo (Beacon/Leo Burnett Tokyo): Producer

  • Yoshihiro Ito (Beacon/Leo Burnett Tokyo): Account Supervisor

  • Norio Serizawa (Beacon/Leo Burnett Tokyo): Account Director

  • Ryo Tsukiji (Birdman): Interactive Director

  • Junya Hoshikawa (Birdman): Art Director, Designer

  • Yoichi Kanazawa (Birdman): Director (Site/App)

  • Jun'ichi Arakawa, Yuya Murase (Birdman): Animation (App)

  • Muneaki Kanda (Futurek): Technical Director

  • Ken Hirose (Futurek): Production Manager (App)

  • Tomohiro Ishikuni (Futurek): Engineer

  • Gyosei Okada (Puzzle): Film Producer

  • Ryuichi Hasegawa (Puzzle): Film Director, Editor

  • Takamicih Saito (Puzzle): Production Manager

  • Ayumi Matsumoto (Puzzle): Production Assistant

  • Naoki Kasama: Cinematographer

  • Yuki Ono (Wondrous): Sound Designer

  • Ken'ichi Ogino: Film Art Director

  • Suguru Tachikawa: Film Motion Design

Client / Brand

  • Puma Japan / Running

Category

  • Smartphone app

Role

  • Creative Direction, Idea Development

Awards

  • One Show Interactive, AD STARS, Webby Awards

Year

  • 2013