NIKEiD GENERATOR - Harajuku

NIKEiD GENERATOR is an interactive device that transforms consumer's fashion into their own NIKEiD designed shoes.
We developed the color analyzing programmed webcam which turns the consumer's clothes into the color pallet to create a custom made, one off NIKEiD designed shoes in real time.

Many consumers were struggling to design their own NIKEiD shoes from a vast of color variations. This service reminded them that they already expressed their identity through what they wore so they could take it easy to design their own NIKEiD. The service also was available online from around the world.

It represented the excitement of Nike's flagship store opening in Harajuku and Fukuoka where a number of colorful people are gathering everyday, by spreading consumer's one-and-only colorful inspiration from Japan to the world.

Credits (Harajuku)

• Shunsuke Kakinami (Beacon/Leo Burnett Tokyo): Creative Director, Creative Planner, Producer

• Satoshi Inoue (Beacon/Leo Burnett Tokyo): Account Director

• Kazz Ishihara (Beacon/Leo Burnett Tokyo): Creative Director, Art Director

• Shuhei Tsuji (Beacon/Leo Burnett Tokyo): Copywriter

• Seiichi Saito (Rhizomatiks): Creative Director, Producer

• Satoshi Horii (Rhizomatiks): Developer, Motion Designer

• Hiroyasu Kimura (Rhizomatiks): Designer

• Toru Terashima (Root Communications): Technical Director

• Tsuyoshi Tanaka (Root Communications): Programmer

NIKEiD GENERATOR - Fukuoka

Credits (Fukuoka)

• Shunsuke Kakinami (Beacon/Leo Burnett Tokyo): Creative Planner, Producer

• Satoshi Inoue (Beacon/Leo Burnett Tokyo): Account Director

• Seiichi Saito (Rhizomatiks): Creative Director

• Daito Manabe (Rhizomatiks): Programmer, Media Artist

• Toru Terashima (Root Communications): Technical Director

• Toshinori Matsuura (Root Communications): Interactive Art Director

• Ken'ichi Iida (Root Communications): Website Developer

• Kazz Ishihara (Beacon/Leo Burnett Tokyo): Creative Director

• Yasuo Matsubara (Beacon/Leo Burnett Tokyo): Art Director

• Daisuke Suzuki (Beacon/Leo Burnett Tokyo): Art Director

• Shuhei Tsuji (Beacon/Leo Burnett Tokyo): Copywriter

• Akira Miyashita (Beacon/Leo Burnett Tokyo): Retail Promotion Producer

• Hideki Watanabe (Beacon/Leo Burnett Tokyo): Interactive Director