Why don’t Japanese play their colors, their own originalities? Being original is fun, inspirational and priceless. With NIKEiD, everyone can be original.

To invite “colorless” Japanese people to the greatness of being original. This integrated campaign was launched by delivering the viral film on YouTube at its dawn age, to ignite from Akihabara, a mecca of cosplay, to the world.
Then the campaign expanded to every scene in our life, from TVC to fake sales of the costume on EC site, and guerrilla appearances in real places. The rumor colorfully ran though around the world.

Play with your color, together with NIKEiD.

Credits

• Naoki Ito (GT Inc.): Creative Director, Copywriter, Art Director

• Shunsuke Kakinami (ADK Tokyo): Agency Producer, Account Planner

• Yasutoshi Hosoike (ADK Tokyo): Agency Producer

• Tatsuro Sato (ADK Tokyo): Executive Creative Director

• Saiko Kamikanda: Graphic Designer

• Mits Minowa (Nike Japan): Client Director

Film

• Kan Eguchi (KOO-KI): Director

• Takeshi Fukuda (TYO Productions): Producer

• Yasuhiro Yamanaka (TYO Productions): Chief Production Manager

• Toshihiro Tomioka (TYO Productions): Production Manager

Interactive

• Toru Terashima (Root Communications): Technical Director

• Toshinori Matsuura (Root Communications): Designer

• Ken'ichi Iida (Root Communications): Developer