PARA MEXICO is PUMA’s legendary football spike that was born in 1985, as a passion to win the pass of FIFA World Cup of 1986 in Mexico.

Since its birth, the legendary spike has seen a number of football players on the pitches, from their feet and listened to their voices at heart. Now the spike knows there is the common aspiration among any player at any level, at any place, at any age and in any era.

“I am He” is a branded engagement campaign that highlights one common voice of football players on the globe, reminding us that every player has their own rivals “Her/He” that they want to reach and go beyond. And the very passion has elevated them to the next level and will continue to elevate.
This message goes beyond the pitch, also telling the truth in our life.

Credits

• Shunsuke Kakinami (Beacon/Leo Burnett Tokyo): Creative Director

• Tomoki Hamamoto (Beacon/Leo Burnett Tokyo): Strategic Planning Director

• Ryutaro Seki (Beacon/Leo Burnett Tokyo): Copywriter

• Yusuke Morotomi (Beacon/Leo Burnett Tokyo): Art Director

• Masayoshi Kato (Beacon/Leo Burnett Tokyo): Creative Producer

• Seo Yongbom (Beacon/Leo Burnett Tokyo): Creative Producer

• Tomonori Oki (Beacon/Leo Burnett Tokyo): Technical Director

• Kazuhiro Hamakawa (Beacon/Leo Burnett Tokyo): Digital Designer

• Sukbong Lim (Beacon/Leo Burnett Tokyo): Account Executive

• Norio Serizawa (Beacon/Leo Burnett Tokyo): Account Director

• Hisaya Kato (AOI Pro.): Producer

• Yoshihiro Mori (AOI Pro.) : Director

• Takeshi Kogahara (AOI Pro.): CM Planner, Copywriter

• Hiroki Ohno (AOI Pro.): CM Planner

• Keisuke Motomichi (AOI Pro.): Production Manager

• Kazuki Sato (AOI Pro.): Production Manager

• Akiyoshi Yoshida: Cinematographer

• Kazuhiro Yokohori: Gaffer

• Kei Yuyama: Editor

• Norihiko Maeda: Editor

• Kiyoharu Matsuzaki: Mix

• Asaki Koshikawa: Photographer

• Yusaku Takeuchi: Graphic Production Manager

• Koji Iwashiro: Retoucher